Desktop
April 2019
Bringing tech to logistics in LATAM.
logistics
LAN
Products
2
users
+125K
Design lead
UX
2
UI
3
Impact
My role
Design team
One of Colombia’s most backed start up is aiming to take the next step in the logistics industry. We created and launched the three products in Liftit’s SaaS portfolio that helped the acquisition of some of the continent’s biggest clients, including the company expanding to Mexico, Chile, Ecuador and Brasil.
Imagine a one-source of truth for your logistics

Liftit’s business is last mile deliveries, connecting drivers, cars and orders, this is how they started and how they managed to seduce part of Colombia’s retailers. Yet the next step on the process was to go big, the market was showing several opportunities. This is what happens in a territory with little to none tech exploration for traditional industries, such as logistics. Liftit’s goal was to capture some of LATAM’s biggest clients by creating a technological solution to their logistics day-to-day tasks. So, I had the opportunity of leading the Product Design team in the search of this goal, we went through a very deep research process until we got to create two products:

Order Management System

We discovered that huge companies in LATAM such as, Sodimac, Falabella, Walmart and Cencosud, were struggling with their logistics. Their internal teams had outdated tools to manage products, orders, clients and of course there were not connected whatsoever, this meant that there was none one-source of truth. The consequence was that products got shipped twice, or they sold products they didn’t have in stock, or even their expected delivery dates were not even close to being met. When we saw these opportunities, we created Liftit’s OMS, a tool that allowed companies to handle their stock, clients, products, orders and all in live sync with all the areas involved: Sales, purchasing, retail and online. We even included a functionality for them to see how many services have they requested Liftit to fulfill, their cost and of course they were able to pay it from the platform. This was a first in LATAM, we were all in to make the logistics revolution.

Back-office

It was true that part of LATAM retailers were interested on outsourcing their logistic fleets, there was a big chunk of the market that was really protective with their cargo, this meant that they had very strong hiring policies that any driver should undergo before entering the company, they -as a company- bought and managed their vehicles, but the most important aspect was that they wanted exclusive transporation for their merch, meaning a vehicle transportng one of their products should only be carrying products for the same company. This meant for us, a new business opportunity, we created the back-office, a tool that would allow teams to keep track of drivers and vehicles, understanding in which stage of the hiring/buying process they were, but also a companion towards managing the asset when it became part of the company, keeping track of insurance, technical revisions requested, certifications, and even fuel consuption for the vehicles.

This of course in the SaaS model was articulated with our OMS, so companies were inclined to buy both platforms. We created digital powerful tools to help the biggest companies in LATAM solve one of their deepest pain points that were costing them Millions of dollars per year.

The OMS is the system that will come to make in-house logistics easier. Order tracking, grouping, assignation and follow-up is available.

Our back-office is the product meant to target clients that had their own fleet of vehicles, driivers and distribution centers.

‘Liftit has offered us technological innovation and efficiency in our services, in two moths and a half we raise the level of service, generating outstanding quality and trust with our clients.’
-Fernanda Bernal (COO/Tugó - Colombia)
Based in Bogotá, Colombia
You can find me at fa.pedraza@gmail.com
Download CV here or
but open for business anywhere
Based in Bogotá, Colombia
You can find me at fa.pedraza@gmail.com
but open for business anywhere
Download CV here or
Desktop
April 2019
Bringing tech to logistics in LATAM.
logistics
LAN
Products
2
users
+125K
Design lead
UX
2
UI
3
Impact
My role
Design team
One of Colombia’s most backed start up is aiming to take the next step in the logistics industry. We created and launched the three products in Liftit’s SaaS portfolio that helped the acquisition of some of the continent’s biggest clients, including the company expanding to Mexico, Chile, Ecuador and Brasil.

The OMS is the system that will come to make in-house logistics easier. Order tracking, grouping, assignation and follow-up is available.

Our back-office is the product meant to target clients that had their own fleet of vehicles, driivers and distribution centers.

Imagine a one-source of truth for your logistics

Liftit’s business is last mile deliveries, connecting drivers, cars and orders, this is how they started and how they managed to seduce part of Colombia’s retailers. Yet the next step on the process was to go big, the market was showing several opportunities. This is what happens in a territory with little to none tech exploration for traditional industries, such as logistics. Liftit’s goal was to capture some of LATAM’s biggest clients by creating a technological solution to their logistics day-to-day tasks. So, I had the opportunity of leading the Product Design team in the search of this goal, we went through a very deep research process until we got to create two products:

Order Management System

We discovered that huge companies in LATAM such as, Sodimac, Falabella, Walmart and Cencosud, were struggling with their logistics. Their internal teams had outdated tools to manage products, orders, clients and of course there were not connected whatsoever, this meant that there was none one-source of truth. The consequence was that products got shipped twice, or they sold products they didn’t have in stock, or even their expected delivery dates were not even close to being met. When we saw these opportunities, we created Liftit’s OMS, a tool that allowed companies to handle their stock, clients, products, orders and all in live sync with all the areas involved: Sales, purchasing, retail and online. We even included a functionality for them to see how many services have they requested Liftit to fulfill, their cost and of course they were able to pay it from the platform. This was a first in LATAM, we were all in to make the logistics revolution.

Back-office

It was true that part of LATAM retailers were interested on outsourcing their logistic fleets, there was a big chunk of the market that was really protective with their cargo, this meant that they had very strong hiring policies that any driver should undergo before entering the company, they -as a company- bought and managed their vehicles, but the most important aspect was that they wanted exclusive transporation for their merch, meaning a vehicle transportng one of their products should only be carrying products for the same company. This meant for us, a new business opportunity, we created the back-office, a tool that would allow teams to keep track of drivers and vehicles, understanding in which stage of the hiring/buying process they were, but also a companion towards managing the asset when it became part of the company, keeping track of insurance, technical revisions requested, certifications, and even fuel consuption for the vehicles.

This of course in the SaaS model was articulated with our OMS, so companies were inclined to buy both platforms. We created digital powerful tools to help the biggest companies in LATAM solve one of their deepest pain points that were costing them Millions of dollars per year.

‘Liftit has offered us technological innovation and efficiency in our services, in two moths and a half we raise the level of service, generating outstanding quality and trust with our clients.’
-Fernanda Bernal (COO/Tugó - Colombia)