Based in Bogotá, Colombia
You can find me at fa.pedraza@gmail.com
Download CV here or
but open for business anywhere
Method.
The double-diamond has become the baseline for me, I’ve made some adaptations through out these years after applying it on several environments, including start-ups and consulting companies.

It’s all about mind the gap between business and user goals.

Research

I like to start my research process with a brainstorming session with the stakeholders, probably this will not define how the product ends up looking like, but it will most certanly give me an idea of what they have in mind. Stakeholder’s point of view, plus some researching methods allow me to build strong hypothesis and to experiment with them. Here I list some of the methods that I enjoy the most when researching.

1.
Qualitative Research

-User and expert interviews
-Shadowing
-A day in the life
-Five why’s
-Card sort
-Benchmarks
-User personas
-Heuristics

Quantitative Research

-Surveys
-User behaviour data analysis
-Before and after metrics

Co-creation

This is one of the most important phases I encourage, it has proven itself really valuable for stakeholders, users and designers. It helps build teams and get different people all in the same page. This methodology is usually conducted with multidisciplinary teams, mixing up different user profiles, stakeholders and even developers, for this there are some elements to be done before hand.

2.

-Customer Journey
-Service blueprint
-Tasks to be done
-Definition of success

Define & Deliver

As a UX Designer one of the main challenges is to understand priorities and start making strategic proposals for how the interface, flows and information architecture is going to be structured.

I've always found more productive to start from high level wireframes bringing ideas down to a tangible space, these ideas could be quickly validated through paper prototyping or similar methods.

In the double-diamond model this phase is a mixture between Define and Ideate.

3.
Define touchpoints

-Design principles
-Design Ops
-Atomic Design Systems
-Accessibility compliant platforms
-Testing protocols

Accessibility talks

In 2020 I had the chance to deliver an accessibility talk for UX designers across LATAM, sponsored by Acamica and Globant. Is in Spanish, yet feel free to check it out!

Watch the talk
Based in Bogotá, Colombia
You can find me at fa.pedraza@gmail.com
but open for business anywhere
Download CV here or
Method.
The double-diamond has become the baseline for me, I’ve made some adaptations through out these years after applying it on several environments, including start-ups and consulting companies.

It’s all about mind the gap between business and user goals.

Research

I like to start my research process with a brainstorming session with the stakeholders, probably this will not define how the product ends up looking like, but it will most certanly give me an idea of what they have in mind. Stakeholder’s point of view, plus some researching methods allow me to build strong hypothesis and to experiment with them. Here I list some of the methods that I enjoy the most when researching.

1.
Qualitative Research

-User and expert interviews
-Shadowing
-A day in the life
-Five why’s
-Card sort
-Benchmarks
-User personas
-Heuristics

Quantitative Research

-Surveys
-User behaviour data analysis
-Before and after metrics

Co-creation

This is one of the most important phases I encourage, it has proven itself really valuable for stakeholders, users and designers. It helps build teams and get different people all in the same page. This methodology is usually conducted with multidisciplinary teams, mixing up different user profiles, stakeholders and even developers, for this there are some elements to be done before hand.

2.
Define & Deliver

As a UX Designer one of the main challenges is to understand priorities and start making strategic proposals for how the interface, flows and information architecture is going to be structured.

I've always found more productive to start from high level wireframes bringing ideas down to a tangible space, these ideas could be quickly validated through paper prototyping or similar methods.

In the double-diamond model this phase is a mixture between Define and Ideate.

3.
Define touchpoints

-Design principles
-Design Ops
-Atomic Design Systems
-Accessibility compliant platforms
-Testing protocols

Accessibility talks

In 2020 I had the chance to deliver an accessibility talk for UX designers across LATAM, sponsored by Acamica and Globant. Is in Spanish, yet feel free to check it out!

-Customer Journey
-Service blueprint
-Tasks to be done
-Definition of success